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Complete Digital Marketing Basics

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Digital Marketing Basics Course

Perfect for 12th Pass & Graduates to Secure Internships 

✅ Website Development

  • Install, design & develop professional WordPress websites

✅ SEO Mastery

  • On-Page SEO (Yoast SEO) – Optimize content, meta tags, and site structure
  • Off-Page SEO – Build backlinks via OLX, Quora, Directory Listings, Forums & Guest Posts
  • Technical SEO – Learn Google Search Console for indexing & performance tracking

✅ Research & Analysis

  • Competitor Analysis – Understand your market rivals
  • Keyword Research – Find profitable keywords for ranking
  • Business & Website Strategy – Plan digital growth effectively

✅ Google Ads (PPC)

  • Launch high-converting Search Ads

✅ YouTube Growth & Advertising

  • Set up & optimize a YouTube Channel
  • Run effective YouTube Ads for maximum reach

✅ Graphic & Video Editing

  • Canva – Design social media creatives & marketing materials
  • Filmora – Edit professional-quality videos for campaigns

✅ Social Media Marketing (SMM)

  • Learn to grow and engage audiences on Facebook, Instagram, LinkedIn & Twitter

✅ Content Marketing

  • Creating blog posts, articles, and website content for engagement & SEO
  • Basics of copywriting & storytelling for digital campaigns

✅ Google Analytics & Data Tracking

  • Understanding Google Analytics 4 (GA4) for tracking website traffic & user behavior
  • Setting up UTM tracking to measure ad & campaign performance

✅ Email Marketing

  • Creating high-converting email sequences & newsletters

✅ Lead Generation & Conversion Funnels

  • How to generate & nurture leads for businesses
  • Understanding landing pages, CTAs, and sales funnels

✅ Google Ads – Beyond Search Ads

  • Display Ads & Remarketing to target users visually
  • Shopping Ads (for e-commerce) & Performance Max Campaigns

✅ Facebook & Instagram Ads (Meta Ads)

  • Running conversion-optimized ads on Meta platforms
  • Understanding Pixel tracking & audience retargeting

✅ LinkedIn & Twitter Ads

  • Running B2B ads on LinkedIn & Twitter for lead generation

✅ Influencer Marketing

  • Finding & collaborating with influencers for brand growth
  • Understanding UGC (User-Generated Content) marketing

✅ Affiliate Marketing

  • Basics of earning through affiliate programs & product promotions

✅ Chatbots & Automation

  • Setting up WhatsApp & Messenger chatbots

✅ Local SEO & Google My Business Optimization

  • How to rank businesses on Google Maps & local searches
  • According to a Startup Genome report, 67% of startups fail due to poor marketing, A solid strategy can help you stand out and grow

Sample Notes: pixelation, distortion, or incorrect display on different platforms

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What Will You Learn?

  • Basics of complete digital marketing - Should be able to run, ads, do local seo, seo and build and edit websites, Edit Graphics, Images, build Logo's and banners, Edit Videos

Course Content

Marketing Concept
Course Overview What is Marketing? What are 4 Ps of Marketing 7 Ps of Marketing Explained What is SWOT Analysis? What is Price Elasticity? Different Pricing Models in Marketing Different Types of Pricing Strategies According to Business Types Sales and Marketing What is Product Life Cycle 5 Cs of Marketing What is Lead Score STP Framework in Marketing What is Consumer Adoption Process What is Ansoff Matrix BCG Matrix Explained Service Triangle in Service Marketing Ambush Marketing Explained Agile Marketing 5 A's of Marketing in Hindi Porter's Generic Strategies Difference Between Marketing and Advertising Guerrilla Marketing What is Moment Marketing Surrogate Advertising Kaise hoti hai?

Content Creation & Writing Training Topics for Beginners
Introduction to Content Creation Writing Fundamentals Research Techniques Content Design Basics Shooting & Producing Content Content Strategy & Planning SEO & Content Optimization Publishing & Promoting Content Analyzing & Improving Content Building Your Personal Brand

Canva
Introduction Difference Between Paid vs Free Canva How to Create Thumbnail Using Canva Top Shortcuts in Canva to Increase Productivity Top Canva Hacks in Hindi (Part-1) How to Create Basic Canva Animations How to Use Canva's AI Tool Magic Media to Generate Image & Video 11 AI Tools in Canva – Meet Canva's AI-Powered Magic Studio How to Create High-Converting Social Media Product Ad Creatives in Canva How to Use Draw Tool in Canva What is Brand Kit? How to Create Brand Kit in Canva? How to Generate QR Code in Canva How to Upload Fonts in Canva How to Connect Your Social Media Accounts Using Canva

Filmora Training Topics for Beginners
Introduction to Filmora Filmora Interface Overview Importing Media and Organizing Files Basic Video Editing (Cut, Trim, Split) Adding Transitions and Effects Text and Titles in Filmora Audio Editing and Sound Effects Using Music and Voiceovers Color Correction and Grading Adding Animations and Keyframes Exporting and Sharing Videos Creating Video Projects (Vlogs, Tutorials, Social Media Content) Using Advanced Features (Green Screen, Picture-in-Picture) Tips for Faster Video Editing

WordPress Website Building – No Coding
Introduction to WordPress WordPress Dashboard Overview Themes and Customization Creating Content (Pages and Posts) Plugins and Adding Functionality Basic Website Design (Menus, Widgets, Layout) Building Different Website Types (Blog, Business, eCommerce) Website Maintenance and Security SEO and Website Performance Basics

SEO
On Page - Keywords, Title, Description, Length, Keyword Stuffing, Structure, Content Diversification, Relevancy, Palgrism, Grammar, Off Page - Ads, Directories, Articles, Guest Post, Blogging, Interlinking Technical - Google Search Console, Robots, htaccess, Sitemap, Schema, Local Seo - Google Maps Youtube

SMO
Facebook Twitter Instagram Linkedin

SEM
Google Search - PPC, PPV Youtue Ads - PPC, PPV

SMM
Meta Ads Twitter Ads Linkedin Ads

Artificial Intelligence
AI

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